Technology that facilitates agility and collaboration
As we transition into the next normal, one thing is certain. Travel companies must embrace more agile ways of working to meet new customer expectations. This means leveraging technology that enables employees to work more efficiently to deliver results faster. Being able to provide a smooth, joined up customer experience requires travel companies to not only manage a new reality, but re-imagine old business models and processes. This calls for the need to break down traditional silos and work in a more effective, collaborative manner.
By adopting a collaborative communications platform that empowers cross-departmental working, travel businesses can respond to the ever-evolving change with speed and agility. Marketing, PR, Product, and Operations teams can collectively combine their efforts – whilst minimising the traditional demands and overheads on IT. Being able to update each customer with relevant government and country-specific advice and procedures can ensure they are a fully prepared. Managing delays and disruptions with empathy and transparency can reduce frustration. And being able to optimise messaging based on in-destination and post-return feedback from social and customer review platforms can avert misinformation being repeated or echoed by others.
With the right solution in place your travel business stands a better chance of getting customer service right. Act now and minimise the cost of disgruntled customers that lead to lost business – and potential brand reputational damage
Speak to us and learn how our TravelComms platform provides a cross-departmental travel communications solution, designed to mitigate the post-crisis challenges of the customer communications journey.