Kasia Orchard, Digital CRM Manager of Dawson & Sanderson commented: “As our business has grown to serve over 5 million customers with products from over 500+ tour operators so has our document processing.
Being predominantly a store-based travel agency, we have traditionally communicated with our customers in print form – at both point of sale and from head office. Whilst we intend to maintain the personal touch our customers value, there has been a growing need to embrace new digital channels to improve their experience and our internal processes.
It was clear from their demonstration that d-flo’s TravelComms solution will make our travel documentation more personalised and more visually appealing. Reducing our print and post with stunning new email communications will improve our image and drastically reduce our costs. And including links for customers to view their travel documentation securely on line – whenever they want and from wherever they are – will not only expose more of them to our web site and help prevent a GDPR breach in the event of sending travel documents to the wrong customer but consequently provide a better service."