You can’t put a price on your brand’s reputation.
As both marketing and IT teams know all too well, business reputations take a long time to build – and a short time to lose.
This means that protecting your reputation has two parts. Firstly, you need to provide a good everyday customer experience, so that customers say good things about you and you can build your business over time. Secondly, you need to have an effective crisis plan in place for when things go wrong.
At d-flo, we help you deliver personalised, timely and relevant communications that help protect your brand. Communicating with your customers proactively, our platforms help to:
- Enhance the day-to-day experience - providing customers with the information they need and when is the key to building your reputation.
- Respond quickly in a crisis - updating customers on impacts to service levels instantly and personally to remove frustration and reputational damage.
Businesses risk losing 22% of business when potential customers find one negative article on the first page of their search results.