In any business, maximising revenue from existing customers is far easier and cost-effective than acquiring new ones.
To achieve this, you need a streamlined, automated way to promote products and services that are relevant.
Doing this within your transactional communications maximises the opportunities with the captive recipient audience and enables you to increase customer lifetime value from offering a one-stop shop service.
At d-flo, we help you incorporate promotions within your communications to drive additional revenue streams. 100% data driven, our platforms use your customer data to:
- Target the right product or service - targeting additional products or services relevant to each individual customer, whether B2B or B2C.
- Communicate using the right channel - communicating using each customer’s preferred channel, whether offline or digital.
- Deliver at the right time - delivering them at the right stage in the customer journey, whether as a new or as part of an existing one.
- Optimise your process - analysing customer engagement and being able to optimise the process, whether individually or for all customers.
d-flo enabled a large tour operator to increase their up-sales revenue by 365% over that of their marketing platform.