So how can customer travel disruptions be communicated efficiently and cost effectively?
Ultimately with a dedicated system that provides the ability to create personalised communications that are sent automatically, en-masse and by any digital channel.
Built on the proven foundations of travel communications platform (TravelComms), our CrisisComms system provides the same data-driven approach specifically for managing business-critical disruption communications.
CrisisComms’ flexibility provides a multitude of integration capabilities with any booking or reservation system. Powering CrisisComms with the underlying data source enables you to define your target audience and create dynamic communications. Incorporating the recipient’s name, departure dates, flight numbers, destination hotels, resorts, regions and country information means each message is uniquely personalised and relevant. The intuitive CrisisComms interface simplifies drafting, data merging and message formatting. Being able to incorporate hyperlinks and URLs can provide links to additional information.
Email templates can be set up to incorporate your designs and enriched with images, fonts and colours to align with your corporate branding. Message templates can be created and saved for re-use with a new target audience.
Once you’ve selected your target audience, created your message, checked it and released it, you can then sit back and rely upon the system. CrisisComms’ underlying framework underpins the system’s reliability and performance.