Premier Holidays Selects TravelComms Platform


Premier Holidays, the privately owned, independent tour operator and part of the Premier Travel Group, has selected d-flo TravelComms software to enhance the quality of its post-reservation customer communications. Premier Holidays’ guests will benefit from more engaging customer communications and a multi-channel experience.


London, 15 February 2018: d-flo Limited, the innovative customer communications specialist, who enable their clients to achieve operational efficiencies, lower costs and increased brand loyalty, today announced that Premier Holidays will commence using their TravelComms solution to manage their post-reservation customer communications.

TravelComms has been designed specifically for tour operators to enhance the experience of their customers before, during and after their holiday by delivering more enriched, informative and personalised communications via any online and offline channel.

Sue Earnshaw, Director of Premier Holidays commented: “As one of the UK’s leading specialist tailor made tour operators, we are always keen to enhance the customer experience. We understand that they rightly have high expectations of their holiday and we believe that well-presented, clear and attractive documentation is part of that experience.

Because of the tailor-made nature of many of our bookings, it is vital that we have the flexibility to accommodate the many variables of the holidays we sell and we chose d-flo as we feel that they are the kind of responsive organisation which can help us to achieve this.

Aside from helping us to improve our holiday documentation presentation, we believe that, in future, we will also be able to utilise the TravelComms functionality to communicate with our customers more efficiently as well as potentially use various “touch points” to offer holiday enhancements."

Colin Brimson, Co-Founder and CEO of d-flo Limited commented: “We’re very proud to have been selected to help Premier Holidays achieve their goals for this very important area of their customer communications. Our approach to all projects with our customers is to understand what they are trying to accomplish and then use our expertise to give them what they want in solutions that add real value to their business. We’re looking forward to a long and mutually rewarding relationship with Premier Holidays.”

For further information on d-flo and TravelComms, contact d-flo on +44 (0)20 3582 5210 or by

Ready to take a look?

Let us demonstrate how we can transform your communications