A Better Journey
The d-flo TravelComms platform was developed specifically to integrate all the rich media and engagement tracking capabilities of an email marketing system with powerful data transformation and content aggregation, delivering enriched and ultra-personalised customer journeys.
By using d-flo’s TravelComms to manage the before-you-board travel communications journey, historically separate information from Content Management Systems, Customer Relationship Management systems – and content from other third-party providers – is aggregated in a single, highly flexible solution, giving all documents the same look and feel and incorporating the same tone of voice. Transactional data is automatically transformed into compelling communications delivered by the customer’s chosen method. So companies will see customers more engaged, more loyal and providing more referrals. And all the while having a full 360 view within a Customer Data Platform of the all-important engagement tracking information.
The value increases from there, with communications along with the journey itself able to be dynamically personalised to each customer, their booking and the itinerary. Customers feel unique instead of spoken to en masse. Using the economies of scale, this communications journey can dynamically represent and differentiate the brand or multiple brands under one company.
The d-flo travel communications platform also means a seamless solution for employees. Integrated without affecting business processes, the platform architecture ensures efficiency while minimising redundancy and inconsistent brand image, which can erode a brand over time.
Simply put, TravelComms ensures that the middle of your customer’s journey remains as exciting as the beginning. They’ll arrive to their destination as the most engaged and informed customers your company has ever seen.
And they’ll come back for more.