The Importance of Accurate Information that’s Sensitive in Nature
To avoid misinforming customers, travel companies across the board must focus on providing accurate information that’s educational as it is calming, about any disruptions and how to stay safe when travelling.
Many tour operators are advising customers due to travel on an affected route, to keep up to date with the latest information from their travel company or airline. And to contact their airline, travel company, port authorities or local health authorities for further information – so it’s imperative that you stay up to date and keep your communications factual. Additionally advice such as that provided on the NHS website offers your customers helpful information such as how Novel Coronavirus is spread, the symptoms, and how to avoid catching and spreading germs.
By creating highly personalised, informative communications that engage with each customer on an individual level, most importantly you can keep your customers safe. You can also help improve their experience by reducing frustration and consequently avoiding bad publicity, ultimately better protecting your brand reputation.
Want to put your customer’s health and safety first and minimise the risk of reputational damage, by rapidly delivering the essential information they need? Get in touch with us today to find out about CrisisComms, our communications platform built for your most challenging crisis communications needs.