Colin Brimson, Co-Founder and CEO of d-flo Limited commented: “We’re proud to be innovating once again and launching this unique sustainability initiative that unites three parties – d-flo, its clients and their customers – and comprises three key elements – carbon offsetting for the immediacy, continual waste cutting, and tree-planting for the future. The third element that contributes to TREE(3) is the lesser-known mathematical theorem which equates to a number with similar enormity in scale to the climate crisis.
What has become obvious is that everything has a carbon impact. Whilst d-flo have led with a digital-first proposition for many years and have built a comprehensive suite of tools into their communication platforms to accelerate this, emails and SMSs still emit carbon. Lower in comparison to traditional print, they soon add up considerably and therefore need to be factored into our carbon calculations and offsetting. We also believe that more could be done to help better educate the recipients of digital communications to “keep it digital”. It is believed that 40% of printing still has a direct impact on deforestation.
Through a partnership with Ecologi, d-flo will make a substantial investment towards emission-reducing projects independently certified by Gold Standard and global tree- planting projects. Their adherence to the highest-level of environmental integrity and along with impact, operational and financial transparency is fundamental to the partnership between Ecologi and d-flo and similarly between d-flo and its clients, and in turn our clients with their customers.
Working together with a common purpose of carbon offsetting, cutting waste and tree planting, TREE(3)’s mission is to make an ongoing contribution in the fight against climate change and making the planet a better place for the next generations.
Like many companies, we believe this is a landmark moment for accountability with the growing need for organisations to review their supply chain impact on the environment. And it makes us very proud to be launching TREE(3) to support the environmental, social, and governance (ESG) of d-flo, its clients and their customers.”